Nike commercial "courage" for 2008 Beiging Olympic

Credits

The Nike Courage campaign was developed at Wieden+Kennedy, Portland, by creative directors Dan Wieden, Alberto Ponte, Jeff Williams, creatives Jelly Helm, Steve Luker, and Hank Corwin, executive producer Ben Grylewicz, and agency producer Endy Hedman.

Filming was shot by Ralf Schmerberg via Radical Media, Santa Monica, with executive producer Donna Portaro and producer Ben Schneider.

Research and clearance for footage use was done by Susan Nickerson, Lizzy Eves and Dan Kern.

Online editing was done at Vendetta Post, Santa Monica. Audio post production was done at Lime Studios, Santa Monica.

광고기법에 있어서 특출나지는 않다. 그러나, 메세지는 강렬하다.

하지만, Just do it - courage와
impossible is nothing과의 차이점이 무엇인가?

ps B.G.M의 매칭은 정말 환상적이다.
    I've got soul. But, i'm not soldier라니,..
    adidas는 여러가지 미사여구의 카피 개발보다 이 노래의 사용계약을 먼저 따 냈어야 했다.